A novel marketing strategy linking Microsoft's online games site with its search engine has helped boost its share in the U.S. search engine space to a two-year high. The games site features crossword puzzles and other word games and a hints function links users to the Microsoft search engine.
Google is reaching out to small businesses by offering a discounted service for millions of Web sites without search engines. The Custom Search Business Edition costs as little as $100 per year to $500 per year, according to this article.
Nielsen BuzzMetrics and Nielsen's BASES research division show that traditional advertising and online word-of-mouth are very closely connected. After analyzing 80 consumer packaged goods brands launched in 2005 and 2006, Nielsen found that the top 10% of products with the most buzz spent on average about four times as much on advertising than those in the bottom 50%.
While conventional wisdom has it that search is dominated by mega-players like Google and Yahoo!, there is a lot of room in the search space for small, highly specialized search engines. These are growing and attracting an increasing share of online advertising.
Former OgilvyOne executive Riccardo Zane will take over Agency.com's New York office. The Omnicom Group-owned digital shop's New York headquarters will be headed by Zane in the wake of managing partner Yuri Salnikoff's departure last spring.