Former OgilvyOne executive Riccardo Zane will take over Agency.com's New York office. The Omnicom Group-owned digital shop's New York headquarters will be headed by Zane in the wake of managing partner Yuri Salnikoff's departure last spring.
A novel marketing strategy linking Microsoft's online games site with its search engine has helped boost its share in the U.S. search engine space to a two-year high. The games site features crossword puzzles and other word games and a hints function links users to the Microsoft search engine.
Google is reaching out to small businesses by offering a discounted service for millions of Web sites without search engines. The Custom Search Business Edition costs as little as $100 per year to $500 per year, according to this article.
Nielsen BuzzMetrics and Nielsen's BASES research division show that traditional advertising and online word-of-mouth are very closely connected. After analyzing 80 consumer packaged goods brands launched in 2005 and 2006, Nielsen found that the top 10% of products with the most buzz spent on average about four times as much on advertising than those in the bottom 50%.
While conventional wisdom has it that search is dominated by mega-players like Google and Yahoo!, there is a lot of room in the search space for small, highly specialized search engines. These are growing and attracting an increasing share of online advertising.