The change in leadership at the top of Yahoo! Inc. may be too little, too late for the Web company to gain on Google's lead in the search segment and could put its display ad dominance at risk from rivals MySpace and Facebook, according to this article.
Consumer Reports and J.D. Power have both ranked recent car introductions by GM and Ford highly, a stark contrast to criticisms of the past. These noted successes could prove critical in turning around declining sales, according to this article.
Saatchi & Saatchi's new back-to-school campaign for retailer J.C. Penney emphasizes story-telling, and puts the merchandise in the background -- a strategy in keeping with Saatchi CEO Kevin Roberts' "Lovemarks" theory of marketing. The campaign, keyed to the tagline, "Every day matters," features TV commercials and a Web-only reality series.
Seeking to better integrate brand marketing with public relations, MDC Partners' Crispin Porter + Bogusky has launched a PR unit. Rob Gould, an ex-managing director at Porter Novelli in Washington, D.C., helms the division as director of brand/culture integration.