Product placement in films has lasting value, according to John Zamoiski, co-CEO of NMA Entertainment & Marketing, because fans watch films again and again on DVD and popular films have a long life on cable TV.
Buckmaster takes questions posed by readers of Fortune magazine. Buckmaster says the "for sale" section of the online classifieds network generates the most traffic, and that sites for San Francisco, New York, Los Angeles and Seattle are the most-visited.
Americans now spend $41 billion annually on their furry friends -- double the amount spent on pets 10 years ago and more than the entire gross domestic product of many countries. Pet care is the fastest-growing retail sector after consumer electronics, and more new pet products were rolled out in the first half of 2006 than the entire year before, BusinessWeek reports.
The CW on Aug. 5 will screen the second installment of OfficeMax's branded entertainment special, "Schooled." The reality TV show, whose first installment aired last year on ABC Family, was co-created by the retailer's agency, DDB, Chicago, to help OfficeMax become kids' retailer of choice for school supplies.
Discovery Channel has hired independent 72andSunny to handle U.S. creative and strategy, including the October relaunch of the brand. Discovery, which received proposals from five other undisclosed shops, wants to become "more culturally relevant and more emotionally engaging," said Dan Bragg, client VP and creative director at Discovery.
Audi, through the placement of several of its cars and an as-yet-undetermined promotional role, will have a major presence in the film version of Marvel Studios' superhero "Iron Man." The German automaker's R8 model will be used by the title character when he's in the guise of business mogul Tony Stark, and other Audi models will have cameos in the film.