The AAAA is concerned that a bill slated to come before the Senate designed to restrict certain types of cigarette advertising will have regulatory ramifications that extend beyond tobacco promotions. AAAA EVP Dick O'Brien told Advertising Age: "It's a de facto ban on advertising of a legal product, and it gives all of us pause. What we must defend is the right of being able to market legal products to the public."
NaCo, a Mexican maker of trendy clothing, is hoping its edgy wares, including T-shirts proclaiming "Brown is the new white," and its slogan, "Tacky is cool," will resonate with U.S. Hispanic shoppers. The company, whose name is a slang term for low-class tackiness, has just gotten its first major U.S. retail deal by placing T-shirts in 17 Macy's stores in Texas and Atlanta.
JiWire, which is based in San Francisco, is among the startups selling bundled ad space on municipal Wi-Fi networks, a development that is streamlining ad buys for marketers, according to this article.