IBM, which uses virtual world "Second Life" to conduct employee meetings and make presentations to clients, seems to be the first company to develop rules of conduct within this virtual workplace and other online worlds. Some business experts say the rules defeat the purpose of operating within the unfettered world, but IBM believes the guidelines will lend credibility to workers' activities there.
NaCo, a Mexican maker of trendy clothing, is hoping its edgy wares, including T-shirts proclaiming "Brown is the new white," and its slogan, "Tacky is cool," will resonate with U.S. Hispanic shoppers. The company, whose name is a slang term for low-class tackiness, has just gotten its first major U.S. retail deal by placing T-shirts in 17 Macy's stores in Texas and Atlanta.
AT&T is teaming with eMusic, the No. 2 Net music retailer after Apple's iTunes, to sell songs from indie labels via mobile phones. The service joins similar offerings from Sprint and Verizon, which primarily distribute tunes by more commercial artists.