Interpublic has won more business from L'Oreal, with unit R/GA being named the cosmetics company's U.S. digital agency of record. L'Oreal largely divides its work between Interpublic agencies and France's Publicis. In its new role, R/GA will work on mobile, social and Web campaigns, as well as creative.
The basketball team has shifted creative duties from Indianapolis-based Marc USA to Publicis Groupe's Publicis. The work will be done from the shop's Indianapolis office, while the media portion will be handled by sister company Optimedia.
BusinessWeek looks at Toronto-based Gourmet Settings' innovative launch of flatware for Costco -- an award-winning project where strong design permeated every aspect, from its creation to its marketing.
The new back-to-school ad campaign for Wal-Mart by Interpublic's Martin Agency is meant to portray "a series of simple, real parent-to-parent conversations with Wal-Mart customers," according to Martin creative director Danny Robinson.