The Search Wars Go Mobile

The overall size of the U.S. online advertising market coupled with a strong push by the main portal players (all of whom are U.S.-based) promises to make the U.S. mobile search market fiercely contested. eMarketer projects that by 2011, mobile search will account for around $715 million, or almost 15% of the $4.7 billion total mobile advertising market. While not an earth-shattering number, mobile search carries with it the prospect of radically changing how users access other far larger content and commerce categories.

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