The nominations for this year's Emmy Awards, which will air Sept. 16, were announced today. Freshman series "Heroes" and "30 Rock" and "Ugly Betty" are among the nominees, and HBO's "The Sopranos" racked up 15 nods. A complete list is available at the show's Web site www.emmys.com.
ABC announced today that it would make shows such as "Desperate Housewives" and "Ugly Betty" available on video-equipped Sprint cell phones. The deal, which also includes some Disney Channel shows, will make the four most recent episodes of a show available in on-demand mode to customers who are signed up for the $20-a-month data package.
ABC is trying out ads that would pop up -- via on-screen media props like TVs, cell phones and print ads in magazines -- during regular programming as a way to retain viewers during commercial breaks. The network demonstrated 10 such examples Wednesday in comedies including "According to Jim" and "Ugly Betty" for automotive, beverage and sinus-remedy brands. But questions remain whether writers and producers would go along with the concept.
Interpublic Media's Consumer Experience Practice and BrandIntel are among the firms conducting online market research to gauge the popularity of TV shows like "Ugly Betty" and "Heroes" and to assess the impact of everything from a supporting character to the success of a specific story line.
Pledging to "turn the word 'ugly' upside down," ABC has built a cross-promotional campaign around its series "Ugly Betty" that aims to challenge the conventional notions of beauty. The "Be Ugly '07" campaign features its own Web site, an original song from Jason Mraz, and a cover shot of series star America Ferrera in the January issue of CosmoGIRL, which promotes a related Jan. 8 charity event in New York.