7/17/2007

Nielsen BuzzMetrics and Nielsen's BASES research division show that traditional advertising and online word-of-mouth are very closely connected. After analyzing 80 consumer packaged goods brands launched in 2005 and 2006, Nielsen found that the top 10% of products with the most buzz spent on average about four times as much on advertising than those in the bottom 50%.

Full Story:
Mediaweek

Related Summaries