Gregory Coleman, Yahoo!'s executive vice president of global sales, and TBWA\Chiat\Day executive creative director Rob Schwartz addressed the problem of getting young people engaged with digital marketing campaigns.
Web sites like Facebook, MySpace and YouTube are giving older online brands, including AOL and Yahoo!, as well as Washington Post and New York Times Web properties, a run for their money as marketers negotiate lower rates with the less established properties, driving down sales for the older sites. "People are still buying display ads, but they are buying them elsewhere and for less than if they bought them from AOL or Yahoo!," said Jupiter Research analyst David Card.
Levi's has joined the small list of major marketers to use the same TV spot -- but with different endings -- to pitch their products to straight and gay audiences. In the general market version, the guy walks off with the girl, but in a version created for MTV's gay channel Logo, the guy gets the guy.
The results of a study investigating links between food marketing and taste preference in children indicates that familiar and desirable packaging has a physical impact on the way children experience food. In the study, even carrots wrapped in branded insignia were preferred to unbranded carrots. Dr. Tom Robinson, author of the study, said that the children's experience was, "physically altered by the branding."