The AAAA on Wednesday presented the Jay Chiat Planning Award Grand Prix to Bartle Bogle Hegarty, London, for its "Click" mating game promotion for Unilever's Axe, during the group's planning conference in San Diego. "'Click' was not an advertising idea, 'Click' was not an integrated idea," said William Charnock, co-head of strategic planning at JWT, New York, and the AAAA's committee co-chair. "It was an idea that fused product and communications in a way that could not be separated."

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