8/7/2007

Wireless service provider Alltel has launched the online "Man Cave," a mock '70s-style virtual club for the sales guys, and its counterpart, www.wirelessthugz.com, a MySpace page for the sales team's rapper alter egos. The sites, developed by Interpublic Group's Campbell-Ewald Digital, are intended to drive sales among younger men by including more than 80 video clips and 50 links, including ones for Alltel discount offers.

Full Story:
NYTimes.com

Related Summaries