8/3/2007

Saying the move would help it become more "efficient" and "nimble" in its global marketing, Wm. Wrigley Jr. Co. has consolidated its creative account with Omnicom Group shops DDB Worldwide and BBDO Worldwide. Finalists in the review included non-roster shops Publicis Groupe's Saatchi & Saatchi and Interpublic Group's DraftFCB, while roster shops WPP Group's Grey and Publicis' Leo Burnett reportedly failed to make it to the final stages of the review.

Related Summaries