8/16/2007

Chrysler, now owned by Cerberus Capital Management, is following up its appointment of ex-Home Depot chief executive Robert L. Nardelli to run the auto company, with some big marketing moves. Deborah Wahl Meyer, VP of marketing for Lexus, has been hired as VP and CMO for Chrysler, which is rebranding itself "the New Chrysler" in ads, company brochures and showroom events.

Full Story:
NYTimes.com

Related Summaries