Nissan North America has renewed its partnership with NBC as the sole TV sponsor of the new season of "Heroes." The deal includes product integration of Nissan's latest SUV, the Rogue, and a "roadblock" push on NBC.com.
The conservative watchdog said major network morning news shows devoted 284 segments to Democratic presidential candidates through July 31, versus 152 for their Republican counterparts. The networks denied favoritism, saying that Republican candidates are simply more difficult to book.
Office Depot is taking its marketing message mobile for the first time with the help of go2, which has signed on to serve Office Depot ads across its network. The initiative will also include a WAP site featuring location-specific coupon-serving features and store location information.