Rdio plans to get into the streaming-music subscription game with a $3.99-a-month service that undercuts the industry-standard monthly price of $9.99. However, the music selection will be limited to 25 songs a day, as well as an ad-free Pandora-like service of streaming stations.
Sprint's "Now" network campaign, with creative by Goodby, Silverstein & Partners, promotes the wireless firm's real-time Internet services. The campaign puts the new Palm Pre in the spotlight and also touts wireless downloads via Amazon's Kindle reader.
In a new Web-only campaign for Microsoft, MDC Partners' Crispin Porter + Bogusky is touting the brand's Zune Pass music service as the value choice over Apple's iTunes Store. In one spot, former "Apprentice" contestant Wes Moss compares Apple's $1 per song download cost (which translates to about $30,000 to fill a 120GB iPod) with the Zune's $14.99 unlimited monthly downloads. The ads will run on MySpace, Gamefly, YouTube and other sites for the next two months.
NAD Electronics is marketing its flagship C 565BEE CD player to high-end audiophiles who appreciate the clear, digital sound of compact discs. The player features a high-end 192 kHz sample rate for CDs, more than three times the standard frequency. It will also accommodate fans of downloaded music, allowing users to either burn the tracks to a CD-R disc or just plug in a USB drive of their favorite songs.