NBC Universal and News Corp have agreed to name their online video joint venture "Hulu." The new site, which aims to provide an alternative to Google's video-sharing site YouTube, will begin a trial run in October and will initially feature clips from Fox and NBC shows.
The survey by Advertising.com and InsightExpress found Internet video to be most popular with respondents age 35 and older. These viewers were most likely to tune in to news clips, and were accepting of ads -- provided they weren't too long.
CondeNet has signed a content-sharing agreement with MSNBC.com. Conde Nast's Web division, which previously provided MSNBC with a blog from Concierge.com, will supply the news portal with content from its other titles including Style.com, Epicurious.com, Vogue, Glamour and Vanity Fair.