Online Video on the Brink of Mass Market Milestone
8/1/2007

Next year represents a mass-market benchmark for online video, as more than 50% of the U.S. population -- 155.2 million people -- will watch video on the Internet. But several factors are preventing the ad spend from rivaling the audience size, according to eMarketer. Issues with insufficient ad inventory, monetizing user-generated content and viewer acceptance of ads are keeping growth below expectations.
www.eMarketer.com


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