Online Video on the Brink of Mass Market Milestone

Next year represents a mass-market benchmark for online video, as more than 50% of the U.S. population -- 155.2 million people -- will watch video on the Internet. But several factors are preventing the ad spend from rivaling the audience size, according to eMarketer. Issues with insufficient ad inventory, monetizing user-generated content and viewer acceptance of ads are keeping growth below expectations.

Related Summaries