Broadcasting & Cable talks to Rep. Ed Markey, D-Mass., House Telecommunications and Internet Subcommittee chairman, about the upcoming digital switch, food marketing and other matters. Markey says the Feb. 17, 2009, date is fixed, but he has concerns. "There are a lot of people who just don't know that this TV typhoon is going to hit their living room," he said.
David Verklin, CEO of Carat Americas, talks to Adweek about the merger of digital shop Carat Fusion with traditional media agency Carat USA. Explaining the move, Verklin said, "For traditional media to thrive in the future it's got to come off a sort of digitally centric core."