Visits to online classified advertising sites are up, according to metrics firm comScore, but the growth of the sector is making for a fragmented marketplace, with more options than ever for buyers and sellers.
Crispin Porter + Bogusky's last work for Miller Lite is a series of humorous TV and radio spots featuring the More Taste League, led by "Scrubs" actor John C. McGinley. Miller Lite's new shop, Bartle Bogle Hegarty, which took over the business earlier this year, is slated to unveil its first ads in October.
NBC Universal will no longer offer digital downloads of its popular TV shows, such as "The Office" and "Heroes," on iTunes. The media conglomerate, whose shows make up about 40% of iTunes' video downloads, is the second major programmer, following Universal Music Group of Vivendi, to part with Apple's online store due to a lack of control over pricing and packaging. NBCU confirmed the decision, but otherwise had no comment; Apple declined to comment.
Tom Bodett, author and "All Things Considered" contributor, chats with Advertising Age about his longtime role as the voice for Motel 6 and his new work on the economy chain's podcasts, and reveals that, contrary to its well-known tagline, Motel 6 doesn't really leave the light on for its guests.