Google announced new plans to display advertising on popular video site YouTube by using an "overlay" ad unit, which appears as a strip on the bottom fifth of the viewing screen and begins to play 15 seconds into the start of a video. Initially, the ads will appear only on videos officially licensed to YouTube. While other sites, including VideoEgg, have been using the overlay format, its adoption by YouTube could mean that it will emerge as an industry standard for online video advertising, according to this article.

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