Agency Value Creation Center

News, events and advice on agency compensation matters...

"Value creation forms the foundation of the strategic pricing pyramid...very few companies actually understand how much value their products create for customers. Value centers on the economic impact a service has on the customer's costs and revenues." Excerpted from "The Strategy and Tactics of Pricing," by Thomas Nagle & John Hogan. Comments or suggestions? E-mail Tom Finneran,

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