"CW Now," a magazine-type show on fashion, music, entertainment and technology, is avoiding the problem of having viewers skip out on commercials by not having traditional ad breaks. The CW network program will replace commercials with sponsored content in at least one of its segments.
Dove's "Campaign for Real Beauty" was hailed for its honesty in showcasing ordinary women and its success in driving extraordinary sales growth. However, with sales slowing from 10.1% in 2006 to 1.2% so far this year, the campaign's impact may be waning, according to this article.
Samsung Electronics is collaborating with Italian fashion designer Giorgio Armani to develop high-end flat-screen TVs, mobile phones and other electronics. The first product under the partnership, "Giorgio Armani-Samsung luxury mobile," will be launched today at the Armani fashion show in Milan.
Even with its strong global creative reputation, Interpublic Group's Lowe, New York, faces an uncertain future, due to the continuing erosion of its U.S. business. Despite losing Saab last week to sibling McCann Erickson -- and dire predictions from industry observers -- Lowe Worldwide CEO Stephen Gatfield remains optimistic, saying account losses are part of the business cycle.
Startup firm Pudding Media is launching a free, ad-driven VoIP phone service to rival Skype. But the new service, in which users agree to let Pudding listen in on calls in order to post relevant ads onscreen, is raising privacy concerns among some marketers.