Google today is set to unveil a Gadget Ads initiative that will allow marketers using its AdSense Network to deploy widgets. The move, which is intended to woo major marketers, will allow clients to offer videos, celebrity chats and host games as part of their ads, which then can be downloaded to desktops or personal pages on social networks such as Facebook and MySpace, according to this article.
Northern Virginia has for years tried to lure technology companies to the area by marketing itself as "E-country," and pointing to online giant AOL's Dulles, Va., headquarters as an example of a successful company enjoying life in the suburban high-tech corridor. Even though AOL's top brass are decamping for New York City, this writer believes technology companies will still be attracted to the region.
Agency.com has been awarded lead global creative duties for LG Electronics' digital display unit, in a review with undisclosed shops. LG reportedly has presentations lined up for October for separate reviews for its mobile communications unit and worldwide corporate image chores.
Andy Berndt has left Ogilvy & Mather New York for online powerhouse Google, where he will head a newly created unit offering creative consultation and collaboration with marketers and others. Berndt had served as co-president of Ogilvy New York since May.