NBC announced that its shows would be made available online for free download via a service called NBC Direct. Beginning with an October beta test prior to a roll-out in November, viewers will be able to download entire programs and view them over the course of a week, after which the downloaded files will expire and become unusable. The move comes in the wake of a decision by NBC to withdraw its programs from Apple's iTunes store.
MTV Networks will test-launch a social-networking Web site today for people who are concerned about social and political issues. The site, Think.MTV.com, will allow users to upload photos and videos, some of which could be shown on MTV.
Walt Disney Co.'s ABC has partnered with AOL to stream the network's primetime shows for free under a revenue-sharing deal. Online shows will include three embedded national ads and one local ad for each hour of programming, served to users based on their location.