WPP's Grey won 113 awards at Cannes, including four Grand Prix Lions, from work generated across 18 countries. Grey's Tor Myhren says the agency's collaborative approach led to the success. "We all root for each other, and that is a very unique thing. I've never seen that at any agency in my 20 years in advertising. And this camaraderie is our biggest competitive advantage," he said
The advertising industry has transformed from its "Mad Men" days -- from building relationships to crafting campaigns. "The tenets of a great campaign haven't changed -- you still have to have a compelling idea that people will remember," says Tor Myhren, worldwide chief creative officer for Grey Group. "But there's so much more media to play with now."
Tor Myhren, the chief creative at Grey's New York office, has been promoted to worldwide creative officer of the WPP agency. Myhren will keep his duties in New York as he takes on the new role, which opened after the retirement of Tim Mellors. "Tor is a natural leader. He has helped shape a highly innovative, infectious and winning culture in our flagship New York agency," said James R. Heekin III, chairman and CEO of Grey Group.
Grey's pitch for Procter & Gamble's Gillette account included audio of an Al Pacino speech in "Any Given Sunday" -- but that speech surfaced in a Jeep ad shortly after. So Grey had to quickly go back to the drawing board, ultimately winning the job against tough competition, Tor Myhren, Grey's chief creative, said at a conference in New York. And the new idea "I actually think is better," Myhren said.
Grey Group, by moving to an open-plan headquarters in New York where only three of 1,200 workers have private offices, has transformed its culture. "Grey was a symbol of what advertising used to be: very slow and not very nimble," said Tor Myhren, chief creative officer of Grey New York. "We've created a faster environment, one that is more open and collaborative. This space reflects what's happening in the digital world."