A recent episode of NBC's "30 Rock" featured a scripted endorsement for Verizon Wireless -- a strategy intended to increase the phone company's market presence as seamlessly as possible. Such advertising integration in sitcoms is not new for NBC, having prominently featured Snapple on "30 Rock" and Staples on "The Office."
HBO's "The Sopranos" won best drama honors at Sunday night's Emmy telecast, a fond farewell for one of cable's hottest shows ever. While the family-focused series fared well, its individual actors did not -- the show's stars were shut out in all four of the acting categories.
A&E Television Networks, which paid a cable-record $2.5 million per episode for exclusive syndication rights to HBO's "The Sopranos," is planning an extensive marketing effort to promote the mob drama. Among the plans -- adding "The Sopranos" to A&E's HD channel and offering short-form content on VOD through Comcast, Cox Communications and Time Warner Cable.
ABC's "Desperate Housewives" was the belle of the Golden Globe Awards ball, landing five nominations, including best comedy series. ABC also landed a best drama nomination for "Lost." HBO picked up a nomination for best drama for "Deadwood" and best comedy nomination for "Entourage." HBO's "The Sopranos" earned four nominations, pushing the pay-cable network to the top with 20 nominations. ABC had nine nominations; FX and NBC landed six apiece; and Showtime had four.