9/17/2007

Wendy's has been enjoying success from a light-hearted ad campaign by Saatchi & Saatchi that pokes fun at the red pigtails of its company icon. Now the campaign is coming to Wendy's restaurants. Expect to see store employees wearing the red wigs, as well as cardboard cutouts that allow customers to photograph themselves in red pigtails.

Full Story:
USA Today

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