9/19/2007

Burger King is teaming with The Inventure Group to launch two branded snack chip flavors. "A few years back, we decided from a strategic vantage point that we wanted to get aggressively into the licensing arena," said Russ Klein, Burger King's president of global marketing, strategy and innovation. "We've been aggressively pushing the brand into places beyond the expected."

Full Story:
QSR Magazine

Related Summaries