Sony has short-listed five agencies in a review for PlayStation's creative chores: Interpublic Group's Deutsch/LA and Marina del Rey, Calif., Publicis Groupe's Publicis in the West, Seattle, as well as independent shops RPA, Santa Monica, Calif., and Venables, Bell & Partners, San Francisco and incumbent Omnicom's TBWA\Chiat\Day, Playa del Rey, Calif., according to sources.

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