Talbots announced Monday that the company is searching for a new advertising agency with the help from consulting firm Pile and Co. Arnold Worldwide has been the retailer's agency of record for the last decade.
AT&T has launched an ad campaign, with the tagline "Your Seamless World," to highlight wireless' role as the centerpiece of its business. The company also has adopted orange, the color of Cingular Wireless, whose brand was retired after AT&T acquired its partner, BellSouth, as the hue for the company's mobility services.
An eMarketer report projects local online ad sales this year will reach $2.9 billion -- a 38% jump over 2006 -- and will total $7.8 billion by 2011. The estimated spending hike in part reflects users' increasing reliance on the Web as a virtual phone directory.
For its first work for La-Z-Boy, independent RPA has crafted a humorous, multimedia campaign that seeks to update the 80-year-old company's image without sacrificing its "comfort" image. "This is not your grandfather's chair," RPA senior art director Nathan Crow said. "The humor will allow us to reconnect to a younger generation."
U.K.-based advertising holding company WPP Group announced the purchase of Los Angeles interactive agency Schematic, which has 275 employees and boasts Coca-Cola, Comcast, Walt Disney and Target Corp. as clients. Schematic will function as a unit of WPP Digital. Terms of the deal were not disclosed.
General Mills and Kellogg will begin putting symbols that represent nutrition information on their breakfast cereal boxes as part of the growing use of logos to steer grocery shoppers toward nutritious food choices. The FDA has invited food companies to share how front-label symbols can improve public health. PepsiCo and Hannaford Bros. Co. are using their own methods to characterize nutrition content.