Talbots announced Monday that the company is searching for a new advertising agency with the help from consulting firm Pile and Co. Arnold Worldwide has been the retailer's agency of record for the last decade.
An eMarketer report projects local online ad sales this year will reach $2.9 billion -- a 38% jump over 2006 -- and will total $7.8 billion by 2011. The estimated spending hike in part reflects users' increasing reliance on the Web as a virtual phone directory.
U.K.-based advertising holding company WPP Group announced the purchase of Los Angeles interactive agency Schematic, which has 275 employees and boasts Coca-Cola, Comcast, Walt Disney and Target Corp. as clients. Schematic will function as a unit of WPP Digital. Terms of the deal were not disclosed.
General Mills and Kellogg will begin putting symbols that represent nutrition information on their breakfast cereal boxes as part of the growing use of logos to steer grocery shoppers toward nutritious food choices. The FDA has invited food companies to share how front-label symbols can improve public health. PepsiCo and Hannaford Bros. Co. are using their own methods to characterize nutrition content.
Boston-based Interpublic agency Hill Holliday Connors Cosmopulos is out after 14 years of handling broadcast creative for Marshalls, as consultant Pile & Co begins the retailer's search for a new creative agency. Hill Holliday will retain media buying accounts for Marshall's parent company, TJX.
Arnold Worldwide's New York office appears close to hiring John Staffen as its new top creative officer, replacing Rochelle Klein. Staffen left Omnicom Group's DDB Worldwide in October, where he was for two decades.