Talbots announced Monday that the company is searching for a new advertising agency with the help from consulting firm Pile and Co. Arnold Worldwide has been the retailer's agency of record for the last decade.
Grey New York has named Cascade Media president Nick Childs as integrated content development head. Childs, who previously worked as producer and director at MJM Creative Services, will oversee broadcast, print, promotional and digital ad content production.
U.K.-based advertising holding company WPP Group announced the purchase of Los Angeles interactive agency Schematic, which has 275 employees and boasts Coca-Cola, Comcast, Walt Disney and Target Corp. as clients. Schematic will function as a unit of WPP Digital. Terms of the deal were not disclosed.
General Mills and Kellogg will begin putting symbols that represent nutrition information on their breakfast cereal boxes as part of the growing use of logos to steer grocery shoppers toward nutritious food choices. The FDA has invited food companies to share how front-label symbols can improve public health. PepsiCo and Hannaford Bros. Co. are using their own methods to characterize nutrition content.
An eMarketer report projects local online ad sales this year will reach $2.9 billion -- a 38% jump over 2006 -- and will total $7.8 billion by 2011. The estimated spending hike in part reflects users' increasing reliance on the Web as a virtual phone directory.