Agency Value Creation Center
10/23/2007

News, events and advice on agency compensation matters...
"Every [ad] company wants to figure out a way they can get to a non-paid-for-hours model ... a paid-for-hours model sooner or later becomes a 'how-cheap-can-we-get-it?' procurement model." These thoughts are courtesy of Rishad Tobaccowala, CEO, Denuo ("Spinning Agency Smarts into New Revenue Streams," AdWeek, May 2007). Comments or suggestions? E-mail Tom Finneran, tfinneran@aaaa.org.

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