A new partnership formed with Merscom will allow in-game ad firm IGA Worldwide to place ads into a collection of Merscom's casual games. IGA will create ads that are contextually relevant for Merscom's European and U.S. games.
While parents might appreciate the variety of free online video games available, especially considering the high price of new console-games, steering one's children toward online games may mean giving up a measure of control over racy content and advertising, according to this article.
Frito-Lay is continuing in the user-generated mode for the Super Bowl, with a contest to pick the best consumer-written song, which will be used in a spot during the game's Feb. 3 telecast. The online "Crash the Super Bowl" contest is a follow-up to a homemade-video competition last year for Doritos, which attracted 1,000 wannabe directors seeking to get their spot aired during the big game.