10/17/2007

Golf superstar Tiger Woods signed a licensing deal with sports-drink maker Gatorade for his first signature product, "Gatorade Tiger," slated for release in March. The PepsiCo subsidiary maintains a roster of well-known athlete endorsers, but the licensing agreement with Woods is a first. "His iconic nature resonates everywhere he goes," Gatorade executive Jeff Urban said. "Bridging that iconic nature with his will to win, those things make this a big deal for us."

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