As Internet use and online social networking grow more popular around the world, marketers are increasing efforts to connect with potential buyers in various regions via online ads placed in international versions of well-known Web sites.
Discovery Communications has announced plans to buy online resource Web site HowStuffWorks.com for $250 million. Discovery intends to use the site, which attracts an estimated 3.8 million unique U.S. visitors per month, to bring its massive video collection to the Web.
Web 2.0 is spawning a raft of career opportunities for tech-minded workers who also have strong problem-solving and communication skills, according to this article. "There's just a whole new landscape of jobs," said Kiki Mills, executive director at the Massachusetts Information and Technology Exchange. "Now more than ever, you're able to share information. Obviously, careers are forming around all of this."
Soap opera pioneer Procter & Gamble is joining the online branded entertainment fray with "Crescent Heights," a Web sitcom about post-college life. The series, which is being produced for P&G by GoTV Networks, features cameo appearances by the Tide logo, but is keeping the brand references to a minimum, according to this article.
Executives from Joost.com, the first online TV network with televisionlike video quality, have announced that more than 2 million people have downloaded the Joost application since it became available at the onset of this month.