Actress and talk-show host Kelly Ripa will appear alongside husband Mark Consuelos in TV spots, online ads and on the microsite 2xultratide.com for Procter & Gamble's 2X Ultra Tide, a new concentrated version of the popular laundry detergent. P&G will release 2X Ultra Tide in the South and Puerto Rico and move on to the Northeast and Canada by next year.

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