Although they have yet to strike it rich on Facebook, thousands of software developers have set up shop there since the spring, when the social networking site granted access to outside techies. The possibilities of monetizing the site have inspired venture capitalists to launch Facebook-centric funds and Web entrepreneurs to refocus their efforts on the site, according to this article.
Technology startup Pudding is working on technology that would allow telephony providers to serve ads, by VoIP or by mobile phone, based on keywords uttered in telephone conversations. Company co-founder Ariel Maislos said, "Think of us as the Google AdSense of voice."
Brand marketers are on the fence as to whether it is advantageous for them to have endorsers who have online journals. While blogging can help attract the young, Web-savvy demographic, it can also lead to conflicts.
Microsoft Chairman Bill Gates announced ambitious new plans to rival Apple's digital music success, including the release of a revamped Zune portable player, social networking built around up-and-coming bands and a new version of its digital music store, which eventually may include a monthly subscription option.
The Federal Trade Commission has approved Yahoo!'s proposed acquisition of ad network BlueLithium, saying the arrangement presents no antitrust concerns. Yahoo! announced its proposed $300 million buyout of BlueLithium last month.