The NFL's premier event doesn't kick off until Feb. 3, 2008, but Fox reportedly has already sold in excess of 90% of its ad space for the big game, with between five and 10 30-second spots still up for grabs, according to one source. Advertisers are paying about $2.7 million per 30-second spot, but the price includes placement on a special MySpace.com Super Bowl site.

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