Saatchi & Saatchi, known for its successful campaigns for Margaret Thatcher and the Conservative Party in the late 1970s, has been tapped by the U.K.'s Labor Party to oversee the election campaign for Prime Minister Gordon Brown. British political observers are taking note of the move, as Saatchi & Saatchi coined the successful tagline, "Labour isn't working" that helped usher the Conservatives into power in the 1979 elections.

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