11/12/2007

AT&T has sold "thousands" of customized T-shirts over the past month from a microsite created by Atmosphere BBDO, based on AT&T's "Where do you live?" wireless service campaign. The site allows users to create their own "mashups" of three place-names, along the lines of the campaign's "Philawarepragicago" and "Virgicalimentoflagantonio."

Full Story:
Adweek

Related Summaries