11/2/2007

Sunday's match-up between the NFL's two remaining undefeated teams, the New England Patriots and the Indianapolis Colts, is expected to draw 50% more viewers than a typical regular season contest. This means that the estimated $500,000 that marketers like Citi, Nike and Sprint are paying per 30-second spot is looking like a bargain.

Full Story:
USA Today

Related Summaries