Traditional TV will continue to be the dominant advertising medium over the next five years, although broadband will continue to make significant headway, according to a survey of 270 media executives, conducted by Myers Publishing and underwritten by video monitor Teletrax.
Blockbuster CEO James Keyes on Tuesday announced during the Reuters Media Summit that the DVD and video game rental chain is negotiating with major cell-phone manufacturers with the aim of making mobile viewing of movies easier for consumers.
Conde Nast Publications' digital division is expected to announce a video distribution arrangement with YouTube. In an interview with The Wall Street Journal, CondeNet President Sarah Chubb discusses the company's plans.
Stock prices for advertising and media companies are near 52-week lows, as investors brace for a widely anticipated economic slowdown. While interactive advertising continues to grow, analysts have expressed concern that traditional media outlets will continue to lose ground.