Havas agencies Euro RSCG and interactive company Euro RSCG 4D have integrated their New York offices and will operate under the former's name as a 500-employee shop, which will be overseen by a single leadership team.
Microsoft will launch a rebranding push this month for its digital multimedia device Zune, via print, TV, interactive and out-of-home ads by McCann Worldgroup's Tag, San Francisco. "It's not about the device, but the relationship that people have with their device," said Jack Oh, Zune senior advertising manager. "I could scroll through your Zune and have an idea of who you are as person."
Turner Classic Movies, Hearst Magazines, Netflix and Philips Electronics North America are sponsoring promotions geared toward directing more consumers to their Web sites. Media firms are increasing Internet-focused initiatives as their audiences continue to shift to online channels.
Social networks Facebook and MySpace are concocting methods of serving ads to users based on details from their personal profiles, and having such ads appear to users both on the social networks and elsewhere on the Web, using tracking technology. The key for advertisers, according to this article, is to take advantage of this ad targeting without appearing to be too intrusive.
With the Writers Guild of America deciding to go through with its strike, new-media analysts say TV viewers are most likely to search for alternative channels online -- especially in the event of a protracted walk-off -- opening up even more avenues for Web entertainment.
Google today announced it will jump into the smartphone market with a free, open-source operating system that will support advertising and third-party applications. Motorola, Samsung, HTC and LG Electronics will market phones that run the Google operating system, while carriers T-Mobile and Sprint Nextel are among those that will allow Google-based phones to operate over their wireless networks in the U.S.