11/2/2007

Meijer, which operates 181 retail supercenters in Midwestern states, has partnered with Oneupweb to develop a pay-per-click online campaign. Meijer will use Oneupweb's ROI trax, a conversion technology that will allow Meijer to monitor, track and adjust its search marketing campaign in order to increase traffic and conversion rates on its Web site.

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Progressive Grocer

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