Tesco's Nov. 8 launch of its Fresh & Easy Neighborhood Markets in the U.S. has created much hype among retailers, causing insiders to speculate whether the smaller-store format will have any affect on the U.S. food retail industry. In an interview with MediaPost, Herb Sorensen, global scientific director of shopper insights for TNS North America, said Tesco knows how to target individual shoppers and understands what its customers want.

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