Foster's will launch a print and online campaign that spotlights the lager's signature oversize blue cans, with the tagline, "Be enormous." The campaign by independent shop StrawberryFrog, features offbeat lifestyle tips, in an effort to appeal to men.
The Federal Election Commission on Tuesday adopted a rule allowing unions and corporations to directly fund political ads that mention candidates by name in the run-up to elections, with certain caveats. Such advertising would be required to disclose the source of funding, and mention a candidate only in the context of a particular issue.
Campbell Soup Co. posted a 7% net loss during its first quarter, but CEO Douglas Conant said the company remains "confident in our products and plans for all of our businesses, including U.S. soup. As we head into the key consumption period for soup, I fully expect that our U.S. soup business will deliver better performance as the year progresses."
A 21% jump in newspaper's third-quarter online ad revenue failed to offset a 9% dip in print ads, resulting in an overall sales loss of 7.4%, according to a report from the Newspaper Association of America.
Although major U.S. retailers have traditionally frowned upon the early release of their Black Friday discounts by advertising Web sites, this year some companies are quietly handing out the information. OshKosh B'Gosh, Home Depot, CompUSA and Pacific Sunwear have each supplied popular sites such as Bfads.net and Gottadeal.com with advance copies of their advertising circulars.