Virgin Entertainment Group today debuted its new e-commerce site, VirginMega.com, featuring clothing and electronics products in addition to music, books and movies. "It's about communicating to the public at large that we've changed who we are from a music destination to more of an entertainment/lifestyle retailer," said Kevin Milligan, vice president of product and merchandising at Virgin Entertainment Group North America. "We feel the new site will allow us to communicate that [it is] more than a me-too site on Amazon."

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