12/24/2007

Procter & Gamble's Braun division has tasked creative agency BBDO Worldwide to be the brand's lead agency. The move consolidates Braun's marketing efforts around Omnicom Group agencies, with Davinci Selectwork picking up media chores and Integer Group working on promotions and other duties. The digital portion of the account has yet to be assigned, according to this article.

Related Summaries