AdNetiq is a new media brokerage business unit from Havas' media services division. Its mission is to act as a broker for unsold online ad inventory, taking advantage of Havas' vast database of Web users to match advertisers with their desired demographics.
Johnson & Johnson subsidiary Cordis Corp. has launched a multiplatform ad campaign, crafted by BBDO, for its Cypher drug-coated stent as part of its strategy to allay consumer concerns about the product's safety and address future competition in the stent market.
Nielsen is expected to introduce a digital watermarking service to protect copyrighted video content from being pirated online. While other companies have ventured into video copyright protection, Nielsen has a leg up on potential rivals because it is responsible for encoding almost all network TV programs as part of its ratings service.
For its new Cherry Chocolate Diet flavor, soft drink maker Dr Pepper tapped New York-based production company True Entertainment, not its ad agency, WPP's Young & Rubicam, San Francisco, to create a viral video. The "Cherry Chocolate Rain" clip, which features Web sensation Tay Zonday, reportedly generated 300,000 hits within a day of its launch and more than 1 million hits in its first five days on the Web.