When Facebook tried to roll out an advertising service that included news feeds of member e-commerce activity, users revolted and the company changed its policy. IAB President-CEO Randall Rothenberg writes in a Wall Street Journal commentary, "The Facebook imbroglio is an almost-perfect representation of the power of the Internet to mobilize people to change the Web for the better." Rothenberg argues that the Facebook example also makes the case against government regulation of online marketing, since market forces have a self-correcting effect.

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