General Mills, Geico, AmericanLife TV and Ameriprise Financial are among the major marketers using music from the 1960s, peace signs and other imagery of the era to forge a brand connection with baby boomers and their children. "There are a lot of good things that came out of the '60s," said Larry Meli, president and COO of AmericanLife TV Network in Washington. "It's time to point them out."

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